Serious Sugar: Making life a little sweeter

Our company philosophy revolves around one simple belief: making your lifestyle as unique as you are. We are here to help you express yourself through sustainable fashion, comfortable home accessories, and fun trends that emphasize your individuality and reflect your personal style.

Behind this online lifestyle and fashion department store are we: Mariko and Mark Naber. We have immersed ourselves in Dutch design, styling, color, creation, and entrepreneurship for two decades. Together, we are involved in various businesses such as Loaded ink BNO, Sell your stuff online, and Happlify. Serious Sugar is the magical place where everything we do and have done comes together.

Sustainability at the heart

We understand the importance of protecting our planet for future generations. That's why, at Serious Sugar, sustainability is not just a buzzword; it's a way of life. We're committed to making our processes and products as sustainable as possible. Here's how:

  • Dutch and European brands: We predominantly support Dutch and European brands, supporting local businesses to reduce our carbon footprint.
  • European shipping: We ship exclusively within Europe to reduce the environmental impact of long-distance and unnecessary shipping. When you order from us, your products come directly from the brand itself, minimizing transportation emissions.
  • Thoughtful product selection: We carefully select products, often crafted from natural or circular materials. This ensures that you not only look good but feel good about your purchases.

Discover, shop, and be inspired: Serious Sugar

Serious Sugar is not just about shopping, but about a lifestyle choice that benefits the world. Not a dime a dozen, no fast fashion and mass consumption, but beautiful high-quality products from carefully selected Dutch and European brands, which often match seriously well.

And what about the name? That's obvious: if something isn't BS, it's Serious Sugar.

It's time to explore